The Variety
Introducing a new social-inspired hotel in the heart of Miami Beach
December 2020
January 2021
February 2021
March 2021

The Story

The Variety Hotel couldn’t exist without the electricity of Miami Beach. We took inspiration from the beach, the nightlife, and the culture of one of America’s most exciting cities to bring travelers an experience they’ll never forget. We strive to offer a sense of escape and creativity to all who pass through our doors. A short jaunt to the beach or the bay, we make our home in a century-old historic building in the heart of South Beach. Just a block off Lincoln Road, the hotel is surrounded by some of the best restaurants, museums and shops the city has to offer. We offer private and shared rooms, ample public and co-working space and a great kitchen and bar.

  • Lush Pool Deck
  • Hip Co-working Space
  • Lobby Restaurant and Bar

Guest Rooms

Our sleek guest rooms will keep you comfortable when you’re not out exploring everything Miami Beach has to offer. Our rooms, both private and shared, are fully loaded with modern amenities so the only thing you have to worry about is the best way to fill your day.

  • Premium Bath ProductsPremium Bath Products
  • Revival NY LinensRevival NY Linens
  • Plush MattressesPlush Mattresses
  • Wi-FiWi-Fi
Premium Corner King
starting at

Food & Drinks

The Variety Kitchen
Day and night, The Variety Kitchen stocks the fuel you’ll need to keep up with Miami Beach. You’ll find morning cold brews, midday acai bowls, evening craft cocktails, late night bites, and so much more in our lobby and by the pool. And if you’re in a hurry, pop by the grab-and-go restaurant and get some tasty food for the road.
Be the first to hear about The Variety launches and events. We might even throw in some exclusive perks and discounts.

Local Spots

Pristine beaches, lively nightlife, amazing food, and vivid culture all surround The Variety in its central Miami Beach location. It’s just as easy to find a chill spot to read as it is to discover an uplifting dance floor. With The Variety as your headquarters, there’s no way you can go wrong.

Want to feel like a local? Check out a few of our favorite places in the area.

Find us here